STARTING A MEDSPA
GROW AN EXISTING
MED SPA
Before You Spend the Money, Build the Right
Business. Revenue Is Not the Same as Profit.
Opening a med spa requires much more than selecting treatments and buying devices. Decisions made before opening can determine overhead, workflow, staffing needs, patient capacity, profitability, and the ability to scale.
Concept and positioning
Equipment/device evaluation
Financial projections and overhead
Location and space planning
Pricing strategy
Patient acquisition strategy
Room count and workflow
Service and treatment mix
Front-desk systems
Staffing model
Equipment/device evaluation
Consultation workflow
Operational readiness
Are consultation opportunities converting?
Is overhead too high?
Are calls becoming appointments?
Which services are actually profitable?
Are patients rebooking?
Are marketing dollars producing measurable results?
Is provider capacity being used efficiently?
Does the team have clear standards and accountability?
Are services appropriately priced?
Is the practice ready to expand – or
does the first location need fixing first?