Working with a celebrity influencer, over a million followers, often comes with a large price tag. These celebrities maybe great for big brands with a big market, but are less helpful for local , small businesses to get sales and followers.
Smaller influencers with a local following typically cost less and many would agree to some kind of barter agreement. Working with an influencer who has less than 10 k followers, often referred to as a nano influencer, are more likely to have a successful campaign. They tend to have have higher engagement rates, and their followers have been overwhelmed yet with promotional posts.
Research the influencer you want to work with. You want an influencer with many local followers, higher engagement rates and don’t have fake followers. There are several Apps you can use to evaluate someone’s social media page. Sprout Social, HubSpot, TapInfluence, Keyhole, and several others can used to evaluate an influencers account. It’s also important to ask for the influencer’s social media statistics. Review their account to see who else they are working with. You don’t want an influencer who is also working with other medspas.
Ideally, you want an influencer who has a loyal following of real people, who is motivating and interesting, and is interested in your products and services. An influencer who is going to use your products and services regularly. Ensure that their target audience is similar to your target audience.
Using influencers can seem risky and expensive, but it doesn’t have to be.